Outclaw — AI marketing team, structured like a real one
Open source · Self-hostable · MIT licensed

Your AI marketing team,
structured like a real one.

21 AI agents organised into three sub-functions: Product Marketing, Content & Brand, and Growth. They coordinate through structured briefs, share a knowledge base, and deliver work where strategy connects to execution.
Start free → View on GitHub Read the docs
21
Specialised agents
3
Sub-functions
$0
Self-hosted core
BYO
LLM provider
01 / Agent org chart

21 agents. One org chart. Three sub-functions.

Unlike a chatbot, Outclaw is structured like a real marketing department. Every agent has a job, a manager, and a place in the hierarchy.

AlphaClaw
Chief Marketing Officer · Orchestrates all 21 agents
Product Marketing
7 agents
Catmull
Positioning
Napier
ICP Research
Burnham
Competitive Intel
Godin
Messaging
Crossing
Launch Planner
Ogilvy
Sales Enablement
Soon
Levitt
Win/Loss Analysis
Soon
Content & Brand
7 agents
Bernbach
Brand Voice
Strunk
Long-form Content
Kawasaki
Social Content
Fishkin
SEO & Structure
Sagmeister
Visual Brief
Halvorson
Email / Nurture
Soon
Pulizzi
Content Strategy
Soon
Growth
7 agents
Thiel
GTM Strategy
Holiday
Paid Media
Ross
ABM Outreach
Voss
Pipeline Review
Ellis
Signal Monitor
Rackham
Partnership Dev
Soon
Reeves
Performance Audit
Soon
Soon: agents not yet in Command Center
02 / Brief structure

GACCS: the structured brief framework.

Every Outclaw task starts with a GACCS brief. Not all five fields are required: but the ones you fill in define the quality of the output.

G
Goals

The outcome you want and how you'll measure it.

"Increase MQL volume by 20% over Q3."
A
Audience

ICP, persona, job title, and buying stage.

"VP Marketing at Series B SaaS, using HubSpot."
C
Creative

Format, tone, length, and constraints.

"1,200-word editorial. Outmark voice. Ends with a question."
C
Channels

Where this lives and how it's distributed.

"Blog post + LinkedIn repurpose. Newsletter intro."
S
Stakeholders

Who reviews, approves, or needs to know.

"CMO final approval. Sales lead review."
Clarity upfront beats "can you also…" at the end. Fill in what you know: AlphaClaw handles the rest.
03 / How it works

From brief to deliverable in four steps.

01

Write a GACCS brief

Fill in Goals, Audience, Creative, Channels, Stakeholders. As much or as little as you know.

02

AlphaClaw routes the work

The CMO agent reads your brief and assigns it to the right specialist agent or sequence of agents.

03

Agents execute in sequence

Each agent pulls from the knowledge base, runs its task, and passes output to the next in the chain.

04

Deliverable lands in Command Center

Review, refine, export, or push to Notion, Slack, or your CMS. You own the output.

04 / Deployment

Three ways to run Outclaw.

Option 01

Hosted on Command Center

Start immediately with zero infrastructure. Connect your Claude API key. All 21 agents available from day one.

Free
while in beta
Open Command Center →
Option 02

Self-host on Claude.ai

Upload agent prompts into your own Claude.ai workspace. Best for teams already on Claude Teams or Enterprise.

Free
open source, MIT
View on GitHub →
Option 03

Custom deployment with Outmark

We install and configure Outclaw inside your infrastructure: your brand, your ICP, your knowledge base.

Custom
engagement pricing
Book a call →

21 agents. Start with one task.

The quickest way to see what Outclaw can do is to give it a real brief from your roadmap.

Start free → Read the docs